Peak Garage Door Swot Analysis

Case 2 siege of Yorktown Technologies Group 7 I. trouble definition Trying to find a marketing and distribution system that would help the familiarity reach its revenue enhancement goals. II. SWOT Analysis 1-Strengths The company raised additional capital to fund its business operations and had much than three dozen different investors The firm will be submission the prime(prenominal) commercially available biotech animal in the U.S Yorktown Technologies grabbed the attention of the media and the news of the upcoming Glo tip launch was on the drift pages of many famous magazines $ 4 million out of $ 700 million was fatigued on Yorktown Technologies products by consumers. Yorktown technologies suppliers and distributors have been regular suppliers of tropic tilt to the 3 major retail chains The company was habituated exclusive rights to lines of red, green, yellow and orange fluorescent zebra weight which provided the company with an effective barrier to entry aga inst potential competitors 2-Weaknesses Generated more than $ 120,000 loss in 2004 in that respect is no enough money to support a national advert campaign Not being able to sell the Glofish in calcium which is an important market with postgraduate population High demand on limited supply Some countries are still not persuade with the safety of the GloFish 3-Opportunities California is a very important market that has a population of 33 million who are willing to buy modern products International markets where the fish can be sold mainly Asia Zebra fish are known to be very popular ornamental fish with more than 200 million sold in the U.S solely Two dozen regional wholesalers located throughout the country communicate freshwater ornamental fish to an estimated 5000 retail establishments for sale to consumers Total gross revenue of pet stores are increasing at an yearbook rate of 7% Consumer market for freshwater ornamental fish and related products in U. S exceeds $700 million annually and is growing at a rate of 9% a year 4-Threats The blanket regulation that the California Fish and plot Commission passed and that prohibited the possession of genetically modified fish in California Number of pet stores in U.S is declining at annual rate of 2% The anti-biotechnology groups that are trying to stop or disperse the launching of Yorktown Technologies by spreading misinformation about the safety of the fish The ethical and environmental questions regarding the sale of the genetically modified fish The cockeyed competition in Asia especially Taiwan where genetically modified fish is being sold and rumors say that some of them are being introduced in the U. S III-Alternative courses of action 1-Alternative one Opening a Glofish Kiosk in a shopping mall Advantages Disadvantages Shopping mall kiosks have enjoyed volatile growth in High renting cost per year wrong of revenue and numbers Customers might get confused with the availability of religious supporting GloFish branded tanks and supplies different products These outlets sells variety of products Small space -Alternative two calamity of marketing the Glofish product line through the internet directly to consumers Advantages Disadvantages no rent costs Availability of numerous dot com firms that marketed no operational costs other than delivery tropical fish to consumers ability to offer and take customers the variety of Competitive prices products available for GloFish Delivery cost is senior high 3-Alternative threeSelling the fish through international markets Advantages Disadvantages Increased sales must consider foreign regulations that would apply to High market office the genetically modified fish High brand consciousness by consumer due to the expansion cannot market the product in all countries high competition with similar products and prices IV-Recommended course of action My suggestion is to go with the first recommendation that s tates to open kiosks in shopping malls Reason of choice ascribable to the fact that malls are explosively growing in numbers and revenue and this would be a great benefit for Yorktown Technologies. V-Recommendations a-What should be do? Showing people the value Glofish add b-Who should do it? Middle commission (marketing and distribution department) and the sales team that is in contact with the customers When should it be through? As soon as all people are aware that the following fish are harmless and the regulations allow their sale. d- How should it be through with(p)? -displaying then fish in a way that will show their true color and glow which will be the first liaison that will attract the customers -offering competitive prices and promotions -always reminding people that they are not a threat e- How much it will cost? Rent is high which is amongst $12,000 and $36,000 per year and operating costs