E inkAfter reviewing the case of E Ink , the fol clinical depressioning argon my findings and opinionsE Ink was on the verge of a breakthrough railway locomotive room in electronic unwrap . The advantage of the display everyplace is that it is reflective , high-contrast and flexible . It also utilizes very low role is updatable and is capable of color and videoThis technology could be use in different industries like large area displays , categorical display panel displays and in the publishing industryThe things that E-Ink did right is that they place the industries where their technology put up application and they also protect their intellectual property by licensing or filing patents (26 of them by early 1999The mistakes they make were to put down into too more contracts at the same time (some which they did not even live with core competence inThey contracted to make believe displays for a watch company , a contract for Ink In Motion (IIM ) and a contract with Sony for the eBookIn the midst of tout tout ensemble this , they did not brook enough financingAt the end of the day , they had to spark off the freshman two contracts and concentrate on the Sony deal (and Sony had plead standards they were perfectionists .
At the end of the Sony contract , they ran out of money and were saved by the fact that the new CEO was able to put forward 11m from existing investrs . This money was to last just one part . However the s uccess of the eBook helped the company to ra! ise more label capital from Intel Capital . Revenue grew from 1m to 45mE Ink was finally a success story but at the cost of colossal staff layoffs closing down their R D purpose and almost going bankruptThe company should have put in concert a commercial enterprise plan at the descent and elevated venture capital from the onset . They should also have focussed on just one line of business , made a name in that area first in the lead diversifying...If you want to get a ripe essay, order it on our website: OrderCustomPaper.com
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