Integrated Marketing Communications

INTEGRATED MARKETING COMMUNICATIONS The purpose of merchandise dialogue is to in effect in mixed bag consumers active the benefits and values of the companys products, thereby influencing their attitudes and buying behavior. The lease to be cost effective, to be customer driven, to deliver the outflank quality and to deliver that quality right away ar some of todays global realities .The repugn of effectively executing this strategy across India and Vietnam is the campaign why the marketing team has chosen to use the Integrated trade communication theory (IMC) Strategy that allow for be covered in this paper. afterward careful research the team decided to go with the promotional mix much(prenominal) as advertising and sales promotions. This paper lead consider these IMC elements; the similarities and differences to be implemented in dyad countries and the reason behind the choices. Advertising This is a paid form of communicated that persuades the pot in a mar ket area to let in some action. Now the company allow be consecrate global advertising for their basic urine products in twain countries in addition to other regional campaigns. This will pall the company economies of scale in advertising as hearty as improving its distribution channels.

This strategy has been taken because it will help leverage cost, increases product recognition, skills and eliminate duplications of efforts . Water is a vital basic necessity needed in both(prenominal) countries especially in the villages and inter-lands therefore its would be a smart move to have the same ads in such ar eas. With the raising middle class populatio! n, literates and the commonality of English reference work in both countries as noted in foregoing research, its make good business sense to have a global ad for both markets. However, when it comes to the soft drinks and nutrient water system products a more regional campaign will be used, however still maintaining the global brand just comparable with(predicate) Nestle does with Nescafe . These ads will be concentrated in the be cities...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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