Discussion Essay Example | Topics and Well Written Essays - 250 words

Discussion - Essay ExampleTo restore what had been lost Mr. Schultz brought bear the original logo of the brown mermaid rather than the green mermaid. The purpose was to focus back on the nostalgia of the ult and celebrate the long term successes of the coffee company. Remind the customer of the good times and tell them they leave alone have more. Link to full article http//www.businessweek.com/innovate/content/apr2008/id20080411_065581.htm Quote 1 The image of the twin-tailed mermaid indoors the brown medallion harkens back to the chains 1971 beginnings. The logo has evolved over the years, going from brown to green in 1987. This is the cooperate time in three years Starbucks has trotted out the brown mermaid, inspired by a Norse woodcut. Back in 2006, she was resurrected to mark the chains 35th anniversary. This time, she is a messenger for Chairman Howard Schultz, who is trying to restore about of the goodwill and warm feelings for the brand that have gone by the wayside be cause of increasing coffee prices, machine-made lattes, and bad press. Symbolic tenet shown in not what is shown or done, but what it means (Bolman & Deal, 2008). In an childbed to generate the positive emotions of the past, Schultz is bringing out the logo (a symbol) of the past to try to regenerate those positive feelings.